Tim Mason

CEO, Eagle Eye and former Deputy CEO Tesco

Tim has been CEO of Eagle Eye since September 2016, joining as Chairman in January 2016. He has over 30 years’ experience within the grocery and retail industries, with a strong background in strategic marketing and customer loyalty.

Previously Tim was a managing director at Sun Capital Partners and Chairman of Bonmarché Holdings plc from 2013 to 2015. Prior to that he was Deputy CEO at Tesco from January 2010 to December 2012. He held a number of other roles within the Tesco Group between 1982 and 2012 including CMO for Tesco and CEO of Fresh & Easy LLC.

Tim spearheaded Tesco’s bid to crack America, and was responsible for the expansion and operations of 150 stores US wide. Throughout his career at Tesco, he was renowned for being in touch with the customer, and instrumental in the creation of some of Tesco’s most successful marketing initiatives (Clubcard, Express, Personal Finance and Tesco.com).

My Sessions

The Digital Store – How to Respond to Amazon

Waterloo Suite

Twenty- two years after the successful launch of Clubcard customer loyalty, data and personalisation have never been more important and with almost everyone digitally connected 24/7, there is a new, digital, challenge to overcome. Music, Messages, Maps, Memories, Media – changed for ever, no more CD’s or DVD’s, postcards a novelty, letters only bills, no […]