Analyst, eBusiness & Channel Strategy Professionals, Forrester
Michelle serves eBusiness & Channel Strategy Professionals and is based in Forrester’s UK office. Her research covers digital commerce and how changing consumer behavior and technology affect the way that organizations engage with customers. She has an additional lens on European retail. Her current research themes include digital business transformation, omnichannel commerce, as well as digital trends and forecasting. Her research also analyzes direct-to-consumer strategies for brands and manufacturers.
Consumer behaviours and expectations are increasing as technology provides better and faster ways to access information, services and products. Organizations are responding to a cycle of hyper-adoption and hyper-abandonment by consumers as they quickly adopt products, services and interactions that make their lives easier, and abandon those that do not just as quickly. Forrester will […]